Stories of Purpose

Narratives Rooted in Change, Art, Community, Conservation and Multimedia Storytelling .

Media projects capturing the delicate balance between wildlife, ecosystems, and human interaction—partnered with leading global and national organisations..Films and animation driving awareness on river restoration, groundwater recharge, and sustainable water practices. Documenting lives and legacies—from the Pardhi and Gonds of Central India to the Gaddis of Himachal and the Samburus of Kenya—bringing indigenous voices to the forefront. Telling stories from Himalayan villages to urban Aurangabad, spotlighting circular systems, sustainability, and waste responsibility.

MyWork

Stories Of Purpose: My Work For Nature & People.

Wildlife conservation

Media projects capturing the delicate balance between wildlife, ecosystems, and human interaction—partnered with leading global and national organisations.

Water conservation

Films and animation driving awareness on river restoration, groundwater recharge, and sustainable water practices.

Waste management

Telling stories from Himalayan villages to urban Aurangabad, spotlighting circular systems, sustainability, and waste responsibility.

Global communities

Documenting lives and legacies—from the Pardhis and Gonds of Central India to the Gaddis of Himachal and the Samburus of Kenya—bringing indigenous voices to the forefront.

Organisations & Brands in Focus

EcoSattva • Madhya Pradesh Forest Department •Arcane Conservation • Ewaso Enclave

Social Media Storytelling. Communication workshops.

Photography Workshop with Madhya Pradesh Forest Department

In collaboration with DD Rajnish Singh, a hands-on photography and mobile editing workshop was conducted with forest guards of Pench National Park. The session aimed to empower frontline staff with creative tools to document conservation efforts and forest management through impactful visual storytelling.

Social Media Direction & Nature Education with EcoSattva

As social media consultant for EcoSattva (since April 2025), led the strategic shift toward short-form video content. The first quarter delivered 1,504 new followers (17.4% growth) and 28,950 content views with a healthy reach beyond existing audiences. Currently directing the development of a Nature Education Workshop at Kham Eco Park—an award-winning restored space in collaboration with Chhatrapati Sambhaji Nagar Municipality—to foster deeper public engagement with urban green spaces.

Conservation Communications with Arcane

Ongoing collaboration with Arcane Conservation on grant writing and communication strategy, supporting their otter conservation initiatives along India’s western coastline under the direction of Swapnil and his field team.

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Organisations & Brands in Focus

PashooPakshee • EcoSattva • Ewaso Enclave • Baaghini

Social Media Storytelling. Coomuncation Workshops. Art Direction. Documentation.

Social Media Storytelling for PashooPakshee (with Bustards Media)

Initiated in August 2024, this collaboration pivoted PashooPakshee’s Instagram strategy from product-centric content to narrative-led storytelling. By focusing on the artisans from forest fringe communities and the stories behind their craft, the platform saw a 141% increase in Instagram-driven sales—transforming storytelling into tangible growth.

Field Documentation Workshop for EcoSattva

A three-day, immersive workshop was conducted to train EcoSattva’s team in high-quality field photography and content documentation. Focus areas included waste management, river restoration, and the Green School Mission. The hands-on format ensured the team was equipped to capture authentic, compelling stories from the field for their digital platforms.

Brand Identity Development for Baaghini Homestay

Crafted a distinctive brand book grounded in local aesthetics, cultural research, and positioning strategy. The final identity reflects Baaghini’s charm—rooted, refreshing, and welcoming—setting it apart in the saturated homestay market.

On-field Documentation for Ewaso Enclave, Kenya

While based in Laikipia, Kenya, the work involved documenting land restoration, wildlife management, and community-driven conservation initiatives for Ewaso Enclave—producing a rich visual archive for both impact communication and donor engagement.

“PashooPakshee and Bustards could not have been a better fit!

We are always skeptical about introducing media professionals to our sensitive

communities since they shy and reserved. But the Bustards team made them feel

comfortable and spoke to them in a way the artisans felt at ease. And from that

experience itself we knew we were a good fit!”

- Savini Sonwaria (Director, Pashoo Pakshee)